WebJan 1, 1994 · The nice thing about this book is that Douglas has really done his homework - he's gone inside classic cults like the Moonies as well as religions (the Mormons), the … WebMay 31, 2005 · Once a brand achieves cult status, it becomes almost impossible for a competitor to dethrone it. The Culting of Brands will reveal the secrets of fierce …
Cult Brand - Investopedia
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The Culting of Brands: Turn Your Customers Into True Believers
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